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📚 Elevate your marketing IQ with Kellogg’s definitive guide—don’t get left behind!
Kellogg on Marketing by Alice M. Tybout is a highly regarded, well-written marketing book featuring essential chapters on market segmentation, customer creation, and brand positioning. It ships same day if ordered before noon, arrives in guaranteed secure packaging, and offers hassle-free returns. With a 4.6-star rating and strong endorsements from consultants and educators, it’s a must-have for professionals aiming to sharpen their marketing strategy.
| Best Sellers Rank | #1,703,105 in Books ( See Top 100 in Books ) #6,105 in Marketing (Books) |
| Customer Reviews | 4.5 4.5 out of 5 stars (79) |
| Dimensions | 6.4 x 1.4 x 9.3 inches |
| Edition | 2nd |
| ISBN-10 | 0470580143 |
| ISBN-13 | 978-0470580141 |
| Item Weight | 1.46 pounds |
| Language | English |
| Print length | 448 pages |
| Publication date | January 1, 2010 |
| Publisher | WILEY |
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