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desertcart.com: Luxury Brand Management: A World of Privilege: 9781118171769: Chevalier, Michel, Mazzalovo, Gerald: Books Review: An authority book on Luxury Marketing - I am a luxury marketing student as well as professional and i will recommend this book as an authority book in the field. Pretty much a text book and lays the foundation for the industry. A must have in the book shelf ! Review: Excellent knowledge in the world of luxury - If you wanna build, grow, and maintain your "Luxury Brand". This book could be your bible! This book is just right for professional and academic purposes.
| Best Sellers Rank | #3,592,767 in Books ( See Top 100 in Books ) #939 in Retailing Industry (Books) #1,172 in Business Marketing #11,122 in Marketing (Books) |
| Customer Reviews | 4.5 4.5 out of 5 stars (18) |
| Dimensions | 6.3 x 1.08 x 9.3 inches |
| Edition | 2nd |
| ISBN-10 | 1118171764 |
| ISBN-13 | 978-1118171769 |
| Item Weight | 1.28 pounds |
| Language | English |
| Print length | 320 pages |
| Publication date | August 14, 2012 |
| Publisher | Wiley |
C**A
An authority book on Luxury Marketing
I am a luxury marketing student as well as professional and i will recommend this book as an authority book in the field. Pretty much a text book and lays the foundation for the industry. A must have in the book shelf !
D**L
Excellent knowledge in the world of luxury
If you wanna build, grow, and maintain your "Luxury Brand". This book could be your bible! This book is just right for professional and academic purposes.
C**A
Three Stars
Too long and most of details are boring. Some elements are interesting.
J**Z
money well spent
No wonder most luxury brands are recession proof. Loved the last chapter on licensing. Should recommend to any new entrepreneur
S**D
A good introduction of the topic to students and consumers, but not professionals
For those who know not that Smirnoff, Johnnie Walker, Bailey's and J&B belong to Diageo, whereas Cartier, IWC, Jaeger and Montblanc belong to Richemont, this book is definitely a good start to know how the global conglomerates are managing their portfolios of luxury brands. However, the book is more like a long report from Fortune with a lot of publicly available statistics and commonly observable facts of diverse products and industries, rather than an indepth study of how to develop and manage any luxury brand at all. For professionals who read to sharpen their edge in the game, I suggest you to give this a pass.
S**L
Very good'
C**T
Questo libro fornisce un interessante excursus sul mondo dei premium/prestige products.Parte dalla definizione del concetto di luxury e si sofferma sui principali settori, sulla clientela, sulla comunicazione, distribuzione, licencing. Tuttavia gli autori fanno una gran confusione tra luxury e premium products. Ritengo sia un buon libro per un neofita che vuole acquisire delle conoscenze di base ma il titolo luxury brand e' fuorviante. Molte strategie di cui si parla nel libro appartengono ai premium e prestige products e non al settore luxury.
L**N
Um sich einmal in die Welt des Luxus einzulesen, ist es das richtige Buch. Kompakt und informativ. Auf jeden Fall eine nette Lektüre für Marketers.
C**N
Un libro realmente excelente, me ha encantado y me ha servido muchísimo para mis estudios. Lo recomendare' a todo el que este interesado en el tema.
K**K
Prof. Chevalier's books are always on point due to his deep knowledge of the industry. This one is no exception. Great reading!
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