Pearson Marketing Management, Global Edition
Product ID: 404347401
🌍Global Edition - Worldwide relevance
📚16th Edition - Latest insights
⚖️2.8 lbs - Portable yet comprehensive
WS$926
1
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Description
📈 Elevate your marketing game with the definitive global guide!
- GLOBAL PERSPECTIVE - Tailored content for international markets and diverse business environments
- HIGHLY RATED RESOURCE - 4.5-star average from over 100 reviews, proven student favorite
- TRUSTED INDUSTRY STANDARD - 16th edition by Kotler & Keller, the gold standard in marketing education
- PRACTICAL EXAMPLES INCLUDED - Real-world case studies to bridge theory and practice
- MASTER MARKETING FUNDAMENTALS - Clear, accessible language perfect for emerging professionals
Pearson Marketing Management, Global Edition (16th edition) by Kotler & Keller is a comprehensive, globally relevant textbook weighing 2.8 lbs, designed to equip marketing students and professionals with clear concepts, practical examples, and the latest industry insights. Highly rated and widely used, it’s the essential resource for mastering marketing fundamentals in today’s interconnected business world.
Specifications
| Best Sellers Rank | #71,215 in Books ( See Top 100 in Books ) #214 in Sales & Selling #215 in International Business & Investing #373 in Marketing |
| Customer reviews | 4.5 4.5 out of 5 stars (110) |
| Dimensions | 21.7 x 2.4 x 27.5 cm |
| Edition | 16th |
| ISBN-10 | 1292404817 |
| ISBN-13 | 978-1292404813 |
| Item weight | 1.3 Kilograms |
| Language | English |
| Print length | 608 pages |
| Publication date | 24 November 2021 |
| Publisher | Pearson |
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