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Now available again, this is the definitive reference book on the work of Dieter Rams. In his more than 40 years at Braun, Rams established himself as one of the most influential designers of the twentieth century. True to the principle of "less, but better," his elegantly clear visual language not only defined product design for generations, but also our fundamental understanding of what design is and what it can and should do. Less and More offers boundless inspiration for anyone interested in the aesthetic and functional aspects of applied design. This book elucidates the philosophy of Dieter Rams that is best summed up in the ten rules of design that he created more than thirty years ago. Sometimes referred to as "the ten commandments," they are just as relevant today: Good design is innovative. Good design makes a product useful. Good design is aesthetic. Good design helps a product to be understood. Good design is unobtrusive. Good design is honest. Good design is durable. Good design is consistent to the last detail. Good design is environmentally friendly. Good design is as little design as possible. Less and More features images of hundreds of Rams’s products as well as his sketches and models —from Braun stereo systems and electric shavers to the chairs and shelving systems that he created for Vitsoe. In addition to the rich visual presentation of his designs, the book contains texts by international design experts that explain how the work was created, describe its timeless quality, and put it into a contemporary context. Review: A must for fans of Dieter Rams and Braun. - Beautifully printed soft-cover book with thin board slip case. I have several books on Rams and Braun, but this one is almost certainly the best. The main focus here is on Rams with examples of his work for Braun and other companies. Beyond beautifully photographed examples of Braun classics, the book also looks at sketches, prototypes of unrealized products, and even engineering models for some items. Highly interesting with well-written text in English and German. Review: Beautifully Designed & Written - I own many books on Rams and his work but this book is by far the best. Not only is the content of this book excellent, but the quality of materials and the craft of the product is stunning. It was without a doubt worth the $50 I paid.















| Best Sellers Rank | #800,444 in Books ( See Top 100 in Books ) #264 in Industrial & Product Design #265 in Design History & Criticism |
| Customer Reviews | 4.8 out of 5 stars 255 Reviews |
D**.
A must for fans of Dieter Rams and Braun.
Beautifully printed soft-cover book with thin board slip case. I have several books on Rams and Braun, but this one is almost certainly the best. The main focus here is on Rams with examples of his work for Braun and other companies. Beyond beautifully photographed examples of Braun classics, the book also looks at sketches, prototypes of unrealized products, and even engineering models for some items. Highly interesting with well-written text in English and German.
M**S
Beautifully Designed & Written
I own many books on Rams and his work but this book is by far the best. Not only is the content of this book excellent, but the quality of materials and the craft of the product is stunning. It was without a doubt worth the $50 I paid.
J**Y
Great Book
I really like this book. It's very unique and very well made. Beautiful pictures, quality paper, and i really like the cover (Its like a matte finish vinyl) and the sleeve that protects the book is awesome. Its the kind of book you want out where you and others can see it.
B**E
Less Is More: The Design Ethos of Dieter Rams
One of the best books I now own. Every design freak like me must have this. Simplicity is elegance was the thrust of his work, and nowhere have I seen it taken to these levels. His work has obviously influenced many in his field. It's easy to see the influence in apple's design, for example. Buy this book. Uncluttered, beautiful design at your fingertips.
C**I
Great book!
If you are passionate about design, you need to add this book to your collection! But most of it is in German...
H**P
A monument to a great designer, and the design of an entire nation.
This book is beautifully crafted, following the design principles of Dieter Rams in it's construction as well. It is a soft cover, and the text pages are bible thin, yet have a great resolution. The color photography is in a different, extremely high quality gloss paper. The book is based on an expo by Dieter Rams and Braun on 40 years of design. Great lessons to be learned from one of the greatest minds of the 20/21st century.
G**O
Great book
This book is awesome. Good pictures and text.
H**N
Good luck getting this book undamaged
I ordered this book along with Dieter Rams : As Little Design as Possible and the books were simply placed in an empty box. One book is 400 pages and the other is 800. They are heavy and expensive. The first order arrived damaged with smashed corners on the hard covers so I asked for replacements while doing the return. Guess what? Yep, the same thing happened again. I can't believe the people in shipping are not smarter. Maybe Amazon is paying peanuts so they are getting monkeys. Who knows... I give up. I would really likes the two books in good condition. I never took the book's individual shrink-wrap off to look inside although I should have at least done that for my troubles.
I**B
Less Is More - ein ästhetisches Vergnügen
Dieter Rams‘ Werkschau seiner bedeutendsten Arbeiten, die typografische Umsetzung, die konsequente Anwendung seines gestalterischen Prinzips „Less is more“ in allen Formen des Bandes bis in die buchgestalterische Ausstattung sind ein ästhetisches Vergnügen.
C**D
design
très satisfait, tarif et livraison
V**M
English and German Text
Great book, combined with English and German text
W**4
A Must-Have for Design Enthusiasts.
Gorgeously designed book about the life and work of legendary German Industrial Designer Dieter Rams for Braun + Vitsoe, covering everything from the history of Braun to sketches by Rams as well as the graphic design of Braun's packaging and brochures. There's even some photos inside and out of Rams' home & studio. Complete with beautiful, large high definition photographs and a fantastic grid system based layout that stays faithful to Dieter Rams' design ethos, this book is a must have for design enthusiasts.
L**E
Libro indispensable para diseñadores
Llegó en perfecto estado. La impresión es de muy buena calidad, las imagenes impresionantes y el contenido del libro es super curioso. Toda una pieza de arte para los diseñadores.
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