Ultimate Web Marketing Guide, The

It's perfect!! i love it. Well not perfect - it would be nice if it included something about the more recent social media like Instagram and Snapchat + maybe Periscope. But the stuff that is in it is timeless, easy to read, thorough and with detailed descriptions.

Best book out there for a beginner trying to learn web marketing. I highly recommend. They taught this book at my college.

Was looking for more tactical examples and plans. Not just 'you should do this.' Decent if completely new to online marketing though.

Great textbook. Concise and straight to the point yet it covers a wide range of key topics. Exactly how textbooks should be written.

Great book and great price, purchased it for my marketing class.

I have developed several hundred websites over the last decade, optimized them for Google, and have made millions for my clients. So while this book didn't offer much to me in the way of new ideas, it's easily the best all-in-one guide ever written for beginning and intermediate web marketers. In the introduction, Michael Miller points out that the book intentionally doesn't get too advanced on things like search engine optimization. Ideally you can purchase a few other books related to SEO, site structure, and writing copy. Otherwise, this book does a terrific job laying out the foundation. The most interesting aspect of this guide is that it explains everything without being overly technical. More importantly, the book is incredibly thorough. Miller breaks down what web marketing entails, how to create a marketing plan, how to analyze your results, and even how to budget yourself. The guide leaves no stone unturned. Someone new to marketing will learn everything from tips on having a site designed, paid web advertising campaigns, blogging, newsletters, and even promotion on social networking sites like Facebook. He not only offers suggestions, but provides plenty of links to sites with web tools to help you. The later chapters on mobile marketing for iPhones and similar gadgets are worth their weight in gold. Miller has seen the writing on the wall, and I have to admit that the five chapters on marketing for cell phones gave me plenty of new ideas. As an expert at Search Engine Optimization and getting sites to rank well on Google, I was genuinely surprised at just how much the author knew about SEO. There were more than a few techniques that he could have included, but his suggestions were surprisingly on the money. I've never heard of the author before, but I'll concede that he knows his stuff. If you're a seasoned web marketer, the book may not bring much to the table aside from the chapters on mobile marketing. But if you're a business owner, or not advanced at online marketing yet, this book is a must-have. To learn more about where this book starts you off, read "Ca$hvertising" by Drew Whitman for tips on writing copy, and "Letting Go of the Words" by Ginny Redish to make your website easy to read and navigate.

The Ultimate Web Marketing Guide is a great resource for those individuals new to digital marketing including social media platforms. The only issue is that this book is about five years old. When you are dealing with technology and information, the facts may allow dated. Nevertheless, Michael Miller provides great insight on the discussion of web marketing.

En fait ce bouquin est excellent pour avoir une trame générale du panel des actions webmarketing. De bons rappels, mais un survol général au final peu approfondi. Du bon marketing "à l'américaine" sur le titre...une bonne table des matières...mais pas plus, dommage.